Lingerie Designer Steff Pitman presents Zuela, Sustainable lingerie brand helping women to build confidence. We incorporate a pocket full of healing crystals into each bra, to promote wellbeing. In aid of mental health, with 5% of net profits being donated to Mind Charity. Made from breathable bamboo jersey that stretches with each breath you take. It's the ultimate comfort in lingerie. 

Our Founder


Im Steff Pitman, the founder of Zuela. I am extremely passionate about helping women to build confidence. I grew up struggling with my mental health and experiencing severe anxiety and panic disorder along with depression.

I found comfort in Crystals, using their energy to balance my emotions, helping me feel uplifted and protected. I have a love for crystals and have a huge respect for their power and beauty. In learning to be more mindful I become more aware of the impact we have on our planet. 

Zuela is my way of helping other women who struggle, to know they are supported and never alone. It gives me the opportunity to not only help women to build confidence but to actively contribute to Mind Charity and work directly with women in our crystal healing sessions.

Through Zuela I am able to support women, share my values. Our mission is to produce Intimates that are mindful, empowering and eco - conscious. Our pieces are created using eco friendly bamboo and organic cotton but also using the most sustainable practices possible; they are made into beautiful, clean and comfortable styles. Using wire free designs to give you that braless, effortless feeling. We want you to want to put your bra on in the morning.

We want to enable you to make lingerie a part of your daily routine, the first thing you put on in the morning that reminds you to be kind to yourself. Lingerie is intimate just like our mental health and something that sometimes we tend to overlook. We don’t want you to comprise on comfort, style or your values. We want you to look and feel incredible everyday.

Now I understand that a crystal bra is not going to be the sole reason you suddenly learn to heal but it is my hope that it can be a daily wellness tool to reconnect with yourself. 

With Love & Gratitude,